Expertise in Online Advertising, Affiliate Marketing, e-Commerce, Technology
– Pioneered the Affiliate Marketing space as an Exec. with Commission Junction (CJ) and expanding CJ’s groundbreaking affiliate offering in Europe and Asia.
– Spearheaded the modernization of a Publisher UI with first ever “Offer Basket”, “Digital IO”, “Dynamic Bid Adjustments”, and “XML to Smart Links Promotions” – World Avenue.
– Created an advertising platform with fully customizable links extending the concept of XML to Smart Links with simple controls and unified ecpm/ecpc reporting – EnContext Advertising.
– Designed Apache based Web Server infrastructure for an ad serving solution, DB, Load Balancers to manage of 50M daily queries scalable – OnwardClick and EnContext.
– Created and launched web properties creating a unique interface management, managing design, back-end tech, data base, servers. Sites include emilydeals.com, shopnsave.word, coolmambo.com, digitalphotoshack.com, forcoolfashion.com (list available upon request).
Expertise in Entertainment with Disney, Warner Bros., Online Publishing and Streaming
– Established Disney and Warner as the premier film distributors in Asia and pioneered the technology that allowed Day and Date releases of major feature films overseas.
– Spearheaded the modernization of film, TV and Video releases as well as dubbing in local languages of major film and video releases including “The Little Mermaid”, “Beauty and the Beast”, “Lyon King” for Disney and “The Fugitive”, the first foreign distribution release in China.
– Created a digital/optical wired platform to enable studios to oversee and manage post production for foreign distribution and insure full control of film quality as well as management of foreign advertising elements.
– Created and launched custom websites (WP and Custom) that feature unique content spanning from sports and Fashion to movie reviews. Sites include Coolmambo.com, ShopnSave.world, Emilydeals.com, forcoolfashion.com, and more.
Business, Technical and Creative Expertise
– Business Development, Operations, Team Building, International Expansion, Media Buying and Ad Placement, Affiliate/Publishers Recruitment, Content Creation, Blogs, Social Media Management.
– Ad Server technology, Apache/CPanel, Data Base Management (MySQL, NoSQL, Maria, etc.), Complex Analytic, API Reporting & Visualization.
– Data and web-Security, Brand Name Protection, Traffic Integrity, Traffic Scoring & Filtration, Cloud Storage and Cloud Computing, email Management & Distribution.
– Facebook, Google (inc. Authorized Reseller), BING, Yahoo advertising, Data Mining, Keyword Search, Analytics, WordPress and PHP based Websites.
– Adobe Suite including Photoshop, Dreamweaver, Premier Pro, After Effects & the other Adobe Solutions, FTP/Filezilla, VPS, Analog and Digital Sound Mixing, Photo and Video Technology and Production.