Apple Think Different

"Think Different": with these two words, Steve Job helped propelled Apple to the position of dominance they still enjoy today

Today, "Think Different" must start with an innovative and effective digital strategy and following simple steps.


Let's begin by ensuring that your goals are set on solid ground and we can help thanks to our complementary assessment

  • Do you have an innovative approach to marketing, advertising, and client services that go beyond “basic”?
  • Do you fully know and manage your customers’ expectations, desires and needs and do you convert them into “Fans”?
  • Are you actively pursuing Social Media influencers and have an aggressive social activity and posting campaign?
  • Are you exploring “smart” Search Engine Marketing using alternative customers acquisition options  like XMLPPC, RTB, PPA?
  • Do you have a strategy for using e-Mail, newsletter and promotional campaigns to capture customers and up-sale?
  • Did you implement a long-term SEO strategy to insure natural traffic and are you adjusting to today’s AI assisted search?


The road to success is hardly a straight one. Our job is to help you navigate each turn to ensure that you reach your goals

  • Is your product or service presented in-line with your customers’ expectations and do you engage them enough?
  • Are you on top of what they expect and need to see, read, or feel to trigger the desired action?
  • Are you using the right mix of marketing and advertising channels to target and engage the right customers?
  • Are your actionable pages simple and inviting, and work seamlessly
  • Is your support responsive? What about your after sale? Do they convert buyers into life-time customers?
  • Do you engage unhappy customers who leave bad reviews and insure that their concerns are addressed?


As the saying goes, "The devil is in the detail" and the same applies to how you need to approach the implementation of your digital strategy

  • Measuring the effectiveness of your customer service policy and response
  • Measuring the effectiveness of your advertising and messaging
  • Measuring your Social Media campaign
  • Measuring your SEM, XML PPC, RTB and Affiliate Marketing
  • Measuring your e-Mail, newsletter, promotional campaign
  • Measuring your SEO effectiveness


The Last Picture Show

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The Walt Disney Company

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Overcharged Marketing


30 Years of Innovation


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